You may have to compete with hundreds of other job postings for the attention of qualified individuals when using digital media to find new hires. Some opportunities may be linked to a more well-known brand, while others may provide more appealing income. There are a lot of places online where you can post a job ad for free, so it’s important to know how to make yours stand out from the rest.
Creating a compelling job description is a challenging but essential part of any successful recruitment effort. You’ll need to put in a lot of creative effort and pay careful attention to the wording you use in your job postings if you want them to be discovered. It’s not easy, but if you put in a little more effort, you may be able to captivate suitable candidates and get them motivated to apply. For creative job postings this is essential.
Many unique forms of advertising for open positions have emerged throughout the years. This article delves into eight original approaches we gleaned from some of the best job postings we’ve seen online and discusses how they might be used in different contexts.
Give it a human touch.
What makes it so cool: Finding job postings that specifically address the applicant by name is uncommon. This Facebook post shows admiration for the unique qualifications of each applicant. Not only will this pique the interest of prospective employees, but it will also give current employees the sense that their job values diversity of thought. This is an excellent method of using a web-based service to make contact with highly qualified leads.
Feel good about yourself for buying into the values of your company.
The Facebook page of a Nebraska company advertising for an Operations Associate position has been made public. McDonald’s shows that it is a company that appreciates and embraces its culture from the start with the second paragraph of the posting:
In an attempt to better serve its customers, McDonald’s is explaining the meaning behind the company’s culture and principles. Potential employees like learning that a company cares about doing good for the community and the world.
Don’t leave room for interpretation.
A Chik-fil-A restaurant has posted a job ad on LinkedIn for a Front of House Director.Ohio is home to the eatery in question. The essay does a fantastic job of outlining the specific skills and experience needed to succeed in the role.
By reading the advertisement, the candidate is also supplied with a clear knowledge of what the task will entail from day one of employment. In the eyes of potential employees, generic job ads are bad. The job description you offer ought to give the candidate a clear idea of what they’ll be doing and what they may expect from you as an employer.
Experiment with new approaches.
Burger King, the fast food franchise, made a short video to promote working for the Burger King team, and they posted it on social media sites like Facebook and Instagram. Now more than ever, it is essential that quick-service restaurants (QSRs) advertise the perks they provide their employees due to the current labor crunch. These benefits are often offered as a bulleted list on a job posting. Burger King’s unconventional social media recruitment video shows that the corporation isn’t afraid to go beyond the norm in its pursuit of top talent. Use creative methods to attract applicants. Use video content posted on social media to spread your message.
Conclusion
Most job seekers just can’t focus for long enough to fill out lengthy applications. You’ll have to work with little space yet still get your message across. Kentucky Fried Chicken did a great job of utilizing straightforward language in a recent employment ad that was placed on the website Indeed.