An old saying is image is more impactful then thousand words and on Internet this is absolutely true. You go for online shopping as you want to search for thousands of products in comfort of your home/office without stepping out. This is great but inhibits you for not having the feeling of touching, smelling a product before you buy it. Sometimes this limitation obstructs your experience and you don’t purchase the product.
We are still away from getting a smell coming out of a product on internet but viewing the product the way it will looks, ability to zoom in and zoom out the image, ability to see minute details can help you to settle on a buying decision. If you don’t like a product image it’s nearly impossible for someone to sell something to you on the internet. All shopping websites including Amazon depend on great product images and thus a new category of Amazon product photography has been coined.
The product images should be sharp and viewer should be able to feel minute details like colour, texture, size. Good product images help you to develop your brand and over a period you will find that you have a good customer base that got attracted because of product images and are continuing with you due to quality you are maintaining.
You surely need to follow certain guidelines while you are deciding on your Amazon product photography catalogue. Your image should have high resolution, front view, White background, Product covering 85% of image, no additional item in the product image and absolutely no indecent photographs.
Amazon Infographics is an integral part of your product space. It is a visual way to represent facts and figures which you will display alongside your product images. Product images should be placed in a way that Amazon shoppers can extract maximum information from it. Humans tend to consume content more if it’s presented in a visual format.
Nevertheless, after looking at conversion rates you will tend to agree that Amazon Infographics stands second only to product videos and are used by majority of serious sellers to multiply their sales.
To conclude, once you have decided to take a plunge to start selling on Amazon, you need to work on product images and infographics. Amazon has a great service provider network which can help you to get started.
