A brand can boost its website traffic by drafting and publishing various types of content. The purpose of each type varies along with the target audience. You can choose a type of content based on your business needs to maximise your return on investment. Here are the types of content writing that you can consider to drive traffic to your website.
Top 11 Types of Content Writing to Increase Traffic
Here are the different types of content writing to boost click-through rate, and website traffic and reduce bounce rate:
Blog Posts
Engaging blogs help brands build long-term relationships with their customers. Writing blogs on a particular niche by identifying the target audience is the appropriate way to create content for your brand’s visibility.
Blogs are usually informative, providing readers with insights into the niche and topic of the content. As a result, the target audience often looks for informative blog posts on company websites to acquire knowledge and enhance their awareness.
Creating a separate blog section on your website can be the best way to optimise traffic. Engaging and informative blogs can effectively reduce bounce rates while increasing click-through rates.
Social Media Posts
Social media posts are specially designed for social media platforms such as Facebook, Instagram, Twitter, LinkedIn and others. Attractive and engaging social media posts can effectively improve your brand image among the target audience.
While creating social media posts ensure to incorporate creative infographics that provide relevant information besides being appealing. Make your social media posts concise to grab readers’ attention. Further, you can include hashtags to increase the reach of your posts among the target audience.
Business Writing
Business writing is not restricted to drafting emails in the modern day of increased digital utility. You can write newsletters, business letters, reports and case studies to improve your business writing.
Case studies particularly highlight cases that your business dealt with and portray success stories. Your target audience will likely be inspired by your brand’s success stories to start their business with your company.
Mention your achievements and appreciation in your case studies to attract the target audience. Content writing agencies in the UAE often consider newsletters to reach out to global clients. You can follow the same technique to reach out to international clients and expand your business.
Website Content Writing
Website content includes an arena of aspects that website visitors can view. Home page, service page, about us, reviews, FAQs and contact are the primary areas that you need to consider for drafting website content.
Ensure you include error-free and relevant content on these tabs on your website to enhance the credibility of your brand. In the review section, include testimonials from popular clients who have availed your services to portray your strengths among the prospective clients and target audience. For instance, businesses in the UK often use content marketing services in the UK to boost traffic.
Technical Writing
Multiple industries need accurate content to educate their customers and increase conversion rates. Such industries include finance and banking, healthcare, law firms, and technology-based industries. If you are an Australia-based business, you can consider content writing services in Australia to curate SEO-optimised content.
It is essential to consider expert writers to curate such content for your business. This enhances the reliability of your brand for the target audience. For instance, if you are a company in the finance industry, you can curate technical content to increase the financial literacy of your target audience pertaining to the financial products you deal with.
White Papers
White papers are articles that aim to educate readers while influencing their decisions. These focus on providing in-depth information about specific issues, technologies or market scenarios. As a result, white papers portray the thought leadership of companies by elaborating on topics.
You can craft white papers for your target audience to help them increase their knowledge about technologies, processes and markets. For instance, in-depth knowledge of market trends and forecasts can help the target audience make informed decisions about their purchases and investments.
Product Description Writing
Product descriptions entail details about products or services that a brand sells. It includes product/ service features, benefits and appearances for the readers to understand the product or service they intend to purchase.
Ensure you write product descriptions in simple language making it concise. A brief description makes readers gather ideas about the product instantly while influencing their purchase decisions.
Press Release Writing
Press releases are announcements by companies to declare the launch of products/ services, specific events or important information about the company. These are published in the media to generate publicity while improving brand awareness and reputation.
You can consider publishing periodic press releases to inform the public about your company’s goals and agenda. Further, you can inform the public about new products, their utility and availability through press releases to drive sales.
Copywriting
Copywriting is the art of drafting compelling content to influence the target audience. You can use copywriting in advertising, promotional campaigns and marketing campaigns. Ensure your language and tonality in a copywriting article nudges the emotions of your readers.
Curating engaging content in copywriting pieces can increase your lead conversion rate. You can incorporate compelling headlines, value propositions and persuasive tonality in copywriting pieces to meet your business purpose.
Landing Pages
Landing pages on websites are those pages where visitors land when they click on a CTA (call-to-action). Ensure you create attractive and appealing landing pages to boost readers’ attention.
Making service pages your landing page can boost the lead conversion rate. As a result, ensure to make your service pages easily accessible. The convenience of understanding the landing pages can significantly boost the return on investment over a span of time. You can choose website content writing services to boost traffic for your landing pages.
Ghost Writing
Companies often hire ghostwriters to draft content for their websites. However, the writer does not receive any credit for writing such articles. Ghostwriting effectively boosts traffic for your website while providing valuable content for the readers.
Nowadays companies often use ghostwriters to draft blog posts that provide relevant information about the industry, the company and its products. With detailed knowledge of the niche, ghostwriters can seamlessly help businesses reach out to their target audience.
After Word
Based on the above discussion you can choose appropriate types of content writing to meet your business needs. While curating press releases can help you reach out to the masses with your achievements, drafting blogs can be information-rich to educate your target audience. Go ahead and choose the right type based on your company’s needs.